A cookie is a small piece of data (text file) that a website - when visited by a user - asks your browser to store on your device. This helps the website remember information about you, such as your language preference or login details. These cookies are placed by us and ensure the proper functioning of our website. These are called functional cookies. We also use third-party cookies - meaning cookies from a domain different from the website you are visiting - for advertising and marketing purposes.
Marketing Cookies
These cookies are generally placed on Travix websites by business partners, advertising networks, and social media platforms. These third parties act as intermediaries to deliver our content to you, such as messages, offers, social media content, and advertisements. These third parties also collect data via our websites using cookies. The processing of this data is subject to their privacy policies.
These cookies are used to:
Connect to social media, allowing you to connect to and share content from our websites via social media
Collect information to better tailor marketing to your interests, both within and outside our websites
Limit the number of times our advertisements are displayed
Communicate with visitors by providing relevant and personalized content through different media, such as email, social media, and banner advertisements based on your actions on our websites
Measure the effectiveness of our marketing campaigns
Awin
Awin is an affiliate network that provides a tracking and analytics platform as a service. Awin enables advertising for Budgetair on third-party advertising channels (such as publishers and influencers) by generating anonymous and aggregated information about advertising performance, particularly reports on cases where advertising leads customers to Budgetair’s digital platforms and/or results in actual bookings. No personal data is shared, only anonymous aggregated data with external advertising channels.
Facebook
This is a tracking technology provided by Facebook. It is used to measure the performance of marketing campaigns. Tracking data is shared with Facebook to enable targeting, personalized advertising content, and improve campaign efficiency.
Google Ads
We use Google Ads to show you targeted and personalized advertising on Google and the Google advertising network. The content of advertisements should be as relevant to you as possible. To achieve this, we share some of your interactions on Budgetair with Google Ads, such as when you viewed a specific page. This allows us to present advertising based on your recent interactions. We also share information about your bookings with Google Ads. In addition to optimizing our campaigns, this gives us insights into how we can improve our advertising. More information can be found at https://business.safety.google.
Google Analytics for Marketing
Budgetair displays advertisements on third-party websites and applications. We want to know whether these ads were properly targeted and personalized. We evaluate interactions that occur after an ad is clicked to understand whether ads are relevant and meet our objectives. More information can be found in Google’s Privacy & Terms: https://business.safety.google.
Google Data Studio
Google Data Studio is a web analytics tool used to provide insights into online advertising behavior. We use this service to link your interactions and bookings with us to advertising clicks via Google Ads. More information can be found at https://business.safety.google.
Google Marketing Platform
We use the Google Marketing Platform to show you targeted and personalized advertisements across various digital spaces. For this purpose, we share certain information when you are active on Budgetair, such as pages you have visited. We later use this information to present relevant advertising content. We also use the platform to optimize our campaigns. The Google Marketing Platform therefore receives information that you have made a booking on Budgetair. More information can be found in Google’s Privacy & Terms: https://business.safety.google.
Instagram
This is a tracking technology provided by Instagram. It is used to measure the performance of marketing campaigns. Tracking data is shared with Instagram to enable targeting, personalized advertising content, and improve campaign efficiency.
Pinterest
This is a tracking technology provided by Pinterest. It collects data used to deliver advertising campaigns, measure their performance, enable targeting, provide personalized advertising content, and improve campaign efficiency.
Spotify
This is a tracking technology provided by Spotify. It collects data used to deliver advertising campaigns, measure their performance, enable targeting, provide personalized advertising content, and improve campaign efficiency.
Trip.com
Budgetair is part of Trip.com. In this context, Trip.com places a cookie for data collection and measurement purposes. This data is used to measure audiences and optimize the services we offer to our customers and users, both online and offline. Measuring which features our customers use and how often helps us understand what they find valuable and design more relevant experiences, as well as support business decisions. The lifespan of this cookie is 14 months.
YouTube
This is a tracking technology provided by YouTube. It collects data used to deliver advertising campaigns, measure their performance, enable targeting, provide personalized advertising content, and improve campaign efficiency.
Analytical Cookies
These cookies are used to collect information about how visitors use Travix websites, including the most visited pages and the number of error messages displayed. These cookies help Travix improve its websites.
Hotjar
This is a web analytics and feedback service. It allows Budgetair to collect real-time feedback from users on Budgetair websites through short surveys.
Google Analytics
Google Analytics is a web analytics tool used to measure on-site activity and sales data for Budgetair. This data is used to measure audiences and optimize the services we offer both online and offline. Understanding which features customers use and how often helps us design better experiences and guide business decisions. Technical details such as app version or browser help identify and fix issues. More information can be found in Google’s Privacy & Terms: https://business.safety.google.
Clarity
Clarity is a Microsoft behavioral analytics tool that helps us understand how users interact with our website through heatmaps and session recordings. This allows us to identify usability issues and improve performance and navigation. Data retention: session recordings (30 days), labeled or favorite sessions (13 months), heatmap data (13 months). For more information, see Clarity’s Privacy and Security Policy.
Useberry
Useberry helps us test and analyze how users interact with our website prototypes and interfaces. Cookies enable anonymous session replay and store technical information necessary for these tests. Data retention: from 3 months up to 1 year, 1 month, and 4 days. For more information, see Useberry’s Privacy Policy.